Webmaster Position Description
Overview
The agency's webmaster manages the content of the agency's entire internet presence. The webmaster determines the management needs and requirements for the internet system and works with the Office of Information Technology, which carries out the technical aspects of developing and operating the agency's internet presence. Specific duties include, but are not limited to, the following:
Planning and Management
- Act as an entrepreneur and catalyst, stimulating interest in the internet and in new directions for the internet, within the agency
- Develop and maintain a strategic plan for the agency's internet presence, based on Secretarial priorities, policy directions, and management goals
- Develop and maintain policies for the agency's presence on the internet, incorporating all relevant laws and regulations
- Maintain awareness of ongoing Departmental policy and management initiatives, and identify opportunities to use the internet to facilitate initiatives in the Department
- Meet with program area contacts, both as a group and individually, to develop specific plans for their participation in developing the agency's internet site
- Provide direction and guidance to field office webmasters through conferences, onsite training, and regular online meetings
- Review and approve new field office "satellite" pages
- Coordinate the agency's internet presence with the intranet and with other related systems containing public information
- Report on the agency's internet presence as needed/requested
Home Page Development
- Develop and articulate the overall focus and concept for the agency's home page, in keeping with Departmental priorities and objectives&
- Develop, research, lay out, write/edit new sections/features for the home page
- Search and review links for new categories
- Determine placement of all new information submitted by program areas
- Monitor chats and webmaster mail to identify topics that might be fitting for new sections of the home page and trends or items that could be of interest to the program contacts
- Proof/edit new sections of the home page
- Review requests from other webmasters to link to their sites
- Meet with IT staff to design the home page, address and resolve technical problems, and discuss new directions and technology
- Work with the the agency to develop training on and through the internet
Home Page Maintenance
- Fine tune current home page based on feedback from users and monthly statistics
- Monitor field office pages and suggest changes
- Ensure that all webmaster mail receive timely responses
- Monitor home page information, including links, to ensure it remains timely and accurate
Marketing/Outreach
- Develop and implement marketing plan for home page
- Demonstrate the agency's home page to managers and staff within the agency
- Create opportunities to demo the home page to client groups outside of the agency, both for feedback and for public relations
- Represent the agency at webmaster meetings, conferences with other agencies
Provided by Candis Harrison, Department of Housing and Urban Development
Posted October 11, 1996IT Policy On-Ramp
United States Federal Government Document.
Used by Permission.